China Mobile, the world’s largest mobile phone operator, reportedly lost 7.25 million users in December 2020, marking the first time in 23 years that the company has experienced a decline in its user base.
The loss is attributed to the implementation of mobile number portability (MNP), which allows users to switch between different mobile carriers while keeping their phone numbers.
According to reports, MNP has made it easier for users to switch to other carriers, leading to increased competition among mobile operators. This has resulted in China Mobile losing customers to its rivals, including China Telecom and China Unicom.
While the loss of 7.25 million users is significant, China Mobile still has a massive user base of over 940 million users. However, the company is likely to face increased pressure to retain its customers and attract new ones in the face of growing competition.
The impact of MNP on China Mobile’s user base highlights the importance of customer retention and the need for mobile operators to provide high-quality services and competitive pricing to keep their customers. As MNP continues to be implemented in other countries, mobile operators around the world will need to adapt to the changing landscape and find new ways to retain their customers and stay competitive.